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Statement regarding Vestavia Hills High School Rebel branding

June 24, 2020 -- Vestavia Hills City Schools’ mission is to provide every student the opportunity to learn without limits. This mission requires that now, more than ever, we persistently confront the limitations that hinder our learning. That is the definition of what being a Rebel means to our school system and why it will continue to be our name. 

In recent days, we have received questions regarding the Rebel name and branding at Vestavia Hills High School and throughout our school system. In 2015, the Vestavia Hills Board of Education engaged the community in a conversation about our name and the imagery associated with it at that time. What became clear after talking with a diverse group of hundreds of students, staff, alumni, and stakeholders over a period of months was that the Rebel name has its own unique identity here. 

Being a Vestavia Hills Rebel means defying cultural norms and expectations. It means pursuing excellence not only in the classroom or ball field, but in the community and throughout the world as well. It means using our voices and resources to condemn the scourge of racism and bigotry and to advocate justice for others. These ideals are at the core of Vestavia Hills High School’s Rebel Edge creed and our mission. 

Being a Vestavia Hills Rebel also means never settling for the status quo. For the past 50 years, our schools and community have committed themselves to casting an ambitious vision of the future, undergirded by a set of core beliefs. We believe that every person has value and deserves respect. We believe every person is responsible for his or her actions. We believe every person deserves to be safe. We believe our identity is reflected best in the hearts of our students, faculty, staff, and community. This is our Rebel Edge. 

As we prepare for a new school year, we have the unique opportunity to embrace our leadership role in confronting the issues affecting our students and empower them to make a positive difference in the world. Vestavia Hills City Schools is committed to that opportunity with the Rebel spirit and the fortitude that makes our community such a special place.

Vestavia Hills City Schools